This post is mainly for new blogger, i start form very basic, how to earn form advertising on your blog. i make a serious of post about how to earn form advertising . Today I am talking about some basic model/term of advertisement like CPM, CPC, CPV, and CPI.
Unique Visitor:
User marked by either a Global User ID or a cookies in the form of an ID that is attached to a user Browser. Unique Use do not include repeat users during a specific time period. In simple word the use that comes first time or after a long time id a unique visitor for your website/blog.
Banner:
An online advertisement in the form of a graphics images on a webpage that link to a location of the advertiser’s choice. The Banners are in GIF, JPEG or SWF format. When anyone clicks on that banner you got money. It is a CPC Advertise.
CPM (Cost per Mile):
CPM is Stand for Cost Per Mile, it is also Called “Cost Per Thousand” . The price paid by an advertiser for a website displaying their banner a thousand times. The price range from $0.25- $5 , it depend on some factor which I discuss in my other post.
CPC (cost Per Cost):
CPC is stand for COST per Click. Advertiser Pays for each click through made on their advertisement. It is very old and paying system for publisher, Google Adsence gives only CPC ads.
CPV(Cost Per View):
There are two type of ads format with this word , Cost Per View And Cost Per Visit. Cost per visit is where advertiser pay for the delivery of a targeted visitor to the advertiser website. Means it pay for visit. And Cost Per View is when a advertiser pays for each unique visitor view of an advertisement. It is used with Pop-ups, pop-unders and interstitial ads.
CPA (Cost per Action):
Cost per Action advertising is a performance based, and you do not pay for click. but when a use click on advertisement and purchase something or signup, means it pay for action not for click. Payout is very high.
CPI (Cost per Impression)
It is same like CPM. Advertise pay for unique impression.
